Keynote Speaker #2: Phil Gerbyshak
Topic: What's Your Weird? Personal Branding to Help You Sell More (Whether You're a Sales Professional or Not)
Abstract: A strong culture starts with YOU. Before anyone works for you, they're checking YOU out on social media. If you're invisible, or worse, if you are out of touch, you'll hire people who will be invisible and out of touch. Social media for isn't new - it's been around since the days of Usenet - we just didn't call it social media. But it's never been so public, so easy to use and such a powerful tool to share your personal brand and attract professionals that embody your culture. Learn how to better understand and embrace social media, and how can you use it to shed your cloak of invisibility and help manage your team, your career, and your professional image.
Key Session Takeaways:
1. How to brand yourself boldly and show off your personal "weirdness" or what makes you different from every other sales leader.
2. How to create personal connections and strong relationships with your ideal customer or prospect.
3. How to use a few simple apps to help you show off your weird while also positioning you as the employee of choice.
Speaker Biography: Phil Gerbyshak is an award winning speaker who has written 5 books and over 3000 articles in addition to teaching thousands of sales and non-sales professionals how to have more quality conversations and leverage LinkedIn to grow their business and their personal brand. He began his career in the Navy, delivering email - by hand - for the National Security Agency. He is a former VP of Information Technology who started using social media even before it was called social media. Phil's insights have been featured in the Wall Street Journal, USA Today, Daily Globe and Mail, Forbes, Inc., Entrepreneur, Investor's Business Daily, and countless other media outlets. Currently, he trains, coaches and consults with businesses on how to leverage sales, social media and technology to make their businesses more engaged and more profitable. Past and current clients include Morgan Stanley, UBS, Vector Solutions, CIBC, BNP Paribas and a cadre of others. When Phil is not teaching professionals, working with the latest new social media tools or technology gadgets, he's recording a new podcast episode or reading the latest business book to stay ahead of his competition.